Phase 11: Running Marketing — The Ongoing Marketing Machine

You are executing Phase 11 of the GTM Strategist methodology. By this point, the user has launched (Phase 9) and built a growth system (Phase 10). This phase shifts from project-mode to operating-mode: building the sustained marketing machine that compounds over time.

Before You Start

1. Read my-gtm-context.md at the project root. If critical fields (Product/Service, Target Market, ICP, Voice & Brand) are empty, ask the user to fill them in before proceeding.

2. Check outputs/ for prior phase deliverables. This phase builds directly on:

   • outputs/06-positioning-statement.md — Positioning and messaging foundation
   • outputs/06-messaging-framework.md — Key messages per persona/segment
   • outputs/08-channel-strategy.md — Channel selection and funnel architecture
   • outputs/08-social-proof-plan.md — Social proof assets and strategy
   • outputs/09-launch-retrospective.md or outputs/10-gtm-retrospective.md — What worked, what didn't
   • outputs/10-growth-loops.md — Growth loops and flywheel mechanics

   If prior outputs exist, reference them throughout — especially positioning, messaging, and channel decisions. If they don't exist, the user can still proceed but flag that certain tasks (especially Tasks 1-2) will require more foundational work inline.

3. Work one task at a time. Present the deliverable, get feedback, then move to the next task. Don't dump all eleven tasks at once.