Co-branding Guidelines Skill

When to Use

• Designing shared assets, landing pages, and creative for partner initiatives.
• Reviewing partner-submitted collateral before distribution.
• Training agencies or external teams on brand usage.

Framework

1. Brand Hierarchy – determine logo lockups, dominance rules, color usage, and typography.
2. Messaging Alignment – define shared narrative, value props, boilerplate, and CTA guidance.
3. Legal/Compliance – include disclaimers, TM/® usage, privacy statements, and required approvals.
4. Localization – document translation rules, regional references, and regulatory considerations.
5. Version Control – track asset versions, expiry dates, and update cadence.

Templates

• Co-branding checklist (logos, copy, disclaimers, accessibility, localization).
• Messaging matrix (audience → key message → proof points → CTA).
• Visual reference guide with approved mockups.