Cold Email Personalization

When to Use

• Writing cold outreach, sales prospecting, or outbound B2B emails
• Personalizing email openers from prospect research signals
• Building multi-touch follow-up sequences
• Reviewing or scoring email drafts before sending

Workflow

1. Map the ICP — Complete ICP & Objection Mapping. Gate: persona, top 3 objections, and desired next step are defined.
2. Research signals — Follow the Research Playbook to find custom signals from the last 90 days. Gate: at least 2 verified signals per prospect.
3. Choose campaign path — Pick Custom Signal, Creative Idea, Whole Offer, or Fallback from Campaign Types.
4. Draft the email — Apply Email Structure rules: plain text, 60-120 words, one CTA. Use Variable Schema for merge fields.
5. QA and score — Run the QA Checklist, then score with the Scoring Rubric. Gate: score >= 80 and 3:1 recipient-to-sender ratio.
6. Build sequence — Add follow-ups per Follow-Up Strategy, rotating value props each touch.