Editorial Operations Skill

When to Use

• Building or refreshing quarterly editorial roadmaps tied to GTM objectives.
• Translating thought-leadership pillars into weekly blog, newsletter, and social programming.
• Auditing production capacity, approvals, and distribution SLAs to eliminate bottlenecks.

Framework

1. North Star & Themes – lock the executive thesis and supporting pillars (see GTM Agents Marketing Director guidance @puerto/README.md#183-212).
2. Cadence Grid – map channels (blog, podcast, webinar, newsletter, LinkedIn) vs. frequency, owner, and CTA.
3. Production Swimlanes – ideation → outline → draft → edit → design → approvals → launch.
4. Distribution Tree – primary asset → derivative snippets → paid boosts → lifecycle inserts.
5. Measurement Layer – define KPI guardrails (reach, engagement, SQL influence, pipeline velocity) before content leaves drafting.

Workflow Checklist

• Weekly Editorial Stand-up (30 min): review status board, unblock owners, confirm launches.
• Content Readiness Criteria: complete brief, stakeholder quotes, sources cited, SEO target, CTA alignment.
• Approval Paths: highlight who signs off (Content Strategist, Brand, Legal) and expected turnaround.
• Escalation Matrix: Marketing Director + Project Manager contacts for scope or timeline changes.