Executive Dashboard Blueprint Skill

When to Use

• Preparing ELT/board-ready snapshots of marketing performance.
• Standardizing dashboard layout across BI, RevOps, and marketing teams.
• Packaging insights from /marketing-analytics commands into clear narratives.

Framework

1. Story Arc – headline → KPI spine → risks/opps → actions.
2. KPI Tiles – awareness, demand, pipeline, revenue, efficiency metrics with traffic lights.
3. Drill Cards – channel, campaign, and audience breakouts linking to deeper views.
4. Insight Callouts – annotate anomalies, root causes, and required decisions.
5. Action Register – owners, due dates, and follow-ups surfaced alongside metrics.