Lifecycle Mapping Frameworks Skill

When to Use

• Blueprinting onboarding, expansion, renewal, or churn-prevention journeys.
• Aligning automation programs with account stages, ICP tiers, or health scores.
• Auditing existing programs for gaps or over-saturation.

Framework

1. Stage Definition – awareness, activation, adoption, expansion, advocacy (customize per business).
2. Signal Library – activation events, product usage milestones, score thresholds, purchase behaviors.
3. Touch Architecture – how many touches per stage, channel mix, personal vs automated.
4. SLA Matrix – entry/exit criteria, owner, response time, success metrics.
5. Experiment Layer – embed test slots to iterate hooks, cadences, or offers per stage.

Templates

• Lifecycle heat map (stage vs metric vs automation coverage).
• SLA worksheet (stage, trigger, owner, time-to-response, fallback).
• Journey backlog board (ideas, prioritized, building, live, measuring).
• GTM Agents Campaign Planning Checklist – captures marketing director playbook @puerto/README.md#183-212.