Email QA Gates Skill

When to Use

• Prior to activating new nurture or lifecycle programs.
• After major changes to segmentation, personalization tokens, or deliverability settings.
• During post-incident reviews to ensure fixes remain in place.

Framework

1. Content & Personalization – placeholders resolved, links tracked, dynamic content fallback tested.
2. Data & Routing – trigger logic, smart lists, suppression rules, CRM fields synced.
3. Compliance – footer language, preference center links, consent status, regional routing.
4. Tracking & Analytics – UTM/tagging consistency, BI/warehouse pipes, alert webhooks.
5. Monitoring Hooks – dashboards referenced, alert thresholds set, rollback plan documented.

Templates

• QA runbook with owner, status, evidence links for each checklist item.
• Proofing matrix (persona × email × device × ISP) for screenshot validation.
• Launch readiness form requiring sign-off from marketing, ops, legal, and RevOps.