SEO Writing Skill

When to Use

• Need pillar/blog content that ranks for a target keyword cluster.
• Building briefs for writers or agencies.
• Auditing existing posts for optimization opportunities.

Framework

1. Intent Mapping – classify keyword as informational, navigational, transactional; align CTA accordingly.
2. SERP Analysis – review top 10 results, note content format, length, missing gaps.
3. Outline Structure – mirror winning patterns while adding unique POV/data.
4. On-Page Elements – optimize title tag (<60 chars), meta description, H1/H2, schema, image alt text.
5. Internal/External Links – add minimum 3 internal + 3 authoritative external links.
6. Conversion Hooks – insert CTA blocks, lead magnets, or inline product mentions every ~500 words.

Templates

• Keyword brief template with intent, primary/secondary keywords, CTA, internal targets.
• SERP gap analysis worksheet capturing competitor format, word count, differentiators.
• SEO QA workflow checklist (draft → optimization → publish → refresh schedule).