Social Calendar System Skill

When to Use

• Planning monthly/quarterly content cadences across multiple channels.
• Coordinating creative, copy, compliance, and publishing teams.
• Tracking asset production status, approvals, and performance follow-ups.

Framework

1. Planning Grid – date, channel, campaign, hook, CTA, creative needs, owner.
2. Workflow Stages – concept → copy → creative → compliance → scheduled → published → recap.
3. Approval Matrix – stakeholder list, SLAs, fallback approvers, escalation criteria.
4. Publishing Toolkit – UTMs, tagging, asset specs, accessibility checklist.
5. Retrospective Tracker – performance snapshot, learnings, reuse tags.

Templates

• Calendar spreadsheet template with filters and status columns.
• Approval routing form + automated reminder checklist.
• Publishing checklist with QA steps per platform.
• GTM Agents Channel Prompt Library – CTA + hook examples per LinkedIn, X, TikTok, YouTube Shorts @puerto/README.md#183-212.