Technical SEO Playbooks

When to Use

• Sites experiencing ranking drops despite strong content.
• Launching major site changes (CMS migrations, redesigns).
• Investigating Core Web Vitals, crawl budget, or indexing issues.

Framework

1. Crawl Health – Screaming Frog/JetOctopus results, search console coverage, log file sampling.
2. Performance – Lighthouse field vs lab data, render-blocking assets, code splitting, image optimization.
3. Indexation & Signals – robots.txt, canonicals, hreflang, pagination, parameter handling.
4. Structured Data – schema coverage, errors, merchant/product feeds.
5. Security & Compliance – HTTPS, mixed content, cookie banners, accessibility.

Playbooks

• Migrations – pre/post launch checklist, redirect maps, monitoring dashboards.
• CWV Improvements – prioritized backlog (LCP, INP, CLS fixes) with eng dependencies.
• International SEO – hreflang matrix, localized sitemaps, translation QA.
• GTM Agents Audit Checklist – five-pass review (crawl → index → performance → schema → reporting) @puerto/README.md#183-212.