Webinars Skill

When to Use

• Launching a live webinar series or on-demand workshop.
• Coordinating speakers, content, promotion, and follow-up workflows.
• Repurposing webinar assets into nurture campaigns.

Framework

1. Event Blueprint – define topic, audience, speakers, desired CTA, success KPIs.
2. Timeline – 4 weeks out (announce + landing page), 2 weeks (promo cadence), 1 week (dry run), day-of (tech checks), post-event (follow-up within 24h).
3. Content Flow – intro, agenda, value story/demo, customer proof, live Q&A, CTA.
4. Engagement Tools – polls, chat prompts, Q&A moderation, resource drops.
5. Follow-Up – segment attendees vs no-shows; deliver recording, slides, and recommended next action.