ad-spend-optimizer
Ad Spend Optimizer
Analyze paid advertising performance across channels and recommend budget reallocation to maximize ROAS and minimize CAC.
When to Use This Skill
- Quarterly budget planning — reallocate spend based on performance data
- Channel mix optimization — find the right balance across platforms
- Performance troubleshooting — diagnose why CAC is rising or ROAS declining
- Scaling decisions — determine if a channel has headroom to scale
- New channel testing — structure test budgets with clear success criteria
Methodology Foundation
| Aspect | Details |
|---|---|
| Source | Marginal ROI optimization + portfolio theory for marketing |
| Core Principle | Allocate each dollar where the marginal return is highest — shift spend from diminishing-returns channels to underspent ones |
| Framework | 70/20/10 — 70% proven channels, 20% optimization tests, 10% new channel experiments |
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