audience-research
Audience Research
Discover where your audience actually pays attention online using Rand Fishkin's behavioral intelligence methodology—beyond demographics to actionable media affinity data.
When to Use This Skill
Use this skill when you need to:
- Find where to reach your audience beyond Google and Facebook ads
- Discover podcasts, YouTube channels, and publications your audience follows
- Identify influencers and accounts with real audience overlap
- Plan PR and media outreach with data-backed target lists
- Improve ad targeting on YouTube, Meta, and other platforms
- Create content that resonates by understanding what your audience already engages with
- Find sponsorship and partnership opportunities with creators and publications
- Validate or challenge assumptions about your target market
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