buyer-personas
Buyer Personas
Create actionable buyer personas using Adele Revella's 5 Rings of Buying Insight methodology—based on real buyer stories, not demographics.
When to Use This Skill
Use this skill when you need to:
- Understand why buyers buy (or don't buy) your solution
- Create personas that drive action rather than gather dust
- Align marketing and sales around real buyer insights
- Develop messaging that resonates with actual decision-makers
- Map content to the buyer's journey
- Identify differentiation opportunities based on buyer concerns
- Improve win rates by addressing what buyers actually care about
More from guia-matthieu/clawfu-skills
web-scraper
Extract structured data from websites. Use when: collecting competitor pricing; scraping product listings; extracting contact information; gathering research data; monitoring website changes
362whisper-transcription
Transcribe audio and video files to text using OpenAI Whisper. Use when: converting podcasts to blog posts; creating video subtitles; extracting quotes from interviews; repurposing video content to text; building searchable audio archives
340yc-pitch-deck
Create a compelling startup pitch deck that follows the structure proven to raise billions from top investors. Master the YC and Sequoia formats that get founders funded. Use when: **Fundraising** to create investor pitch decks; **YC application** to structure your narrative; **Demo Day prep** to craft your 2-minute pitch; **Angel investors** to communicate your opportunity; **Partnership pitches** to structure compelling asks
307conversion-copywriting
Write copy that gets a \"yes\" using Joanna Wiebe's research-first, Voice of Customer methodology Use when: **Writing landing pages, emails, or sales pages** that need measurable conversion results; **Starting a new copy project** and need a systematic process to follow; **Struggling with what to write** and staring at a blank page; **Wanting to prove ROI** to clients with data-backed decisions; **Improving existing copy** through validation and testing
238social-listening
Monitor social media and online mentions for brand sentiment, emerging issues, and conversation trends
225persuasion-principles
Master Robert Cialdini's 6 (+1) Principles of Persuasion from \"Influence: The Psychology of Persuasion\" (1984). Ethically apply the psychology of compliance to marketing. Use when: Designing landing pages that convert; Writing sales copy and email sequences; Creating pricing and offer structures; Building testimonial and social proof strategies; Developing referral and loyalty programs
222