category-design
Category Design - Create and Dominate New Markets
Become the Category King by creating new markets instead of competing in existing ones
When to Use This Skill
- Launching a company or product that doesn't fit cleanly into existing categories
- Stuck in commodity competition where you're compared feature-to-feature with competitors
- Redefining your market position when "better" isn't working as a strategy
- Planning a major market announcement or product launch
- Escaping price pressure by creating net new demand instead of fighting for existing pie
- Building your company narrative for investors, employees, and customers
- Feeling like you're losing to entrenched incumbents despite having a superior solution
Methodology Foundation
More from guia-matthieu/clawfu-skills
web-scraper
Extract structured data from websites. Use when: collecting competitor pricing; scraping product listings; extracting contact information; gathering research data; monitoring website changes
365whisper-transcription
Transcribe audio and video files to text using OpenAI Whisper. Use when: converting podcasts to blog posts; creating video subtitles; extracting quotes from interviews; repurposing video content to text; building searchable audio archives
354yc-pitch-deck
Create a compelling startup pitch deck that follows the structure proven to raise billions from top investors. Master the YC and Sequoia formats that get founders funded. Use when: **Fundraising** to create investor pitch decks; **YC application** to structure your narrative; **Demo Day prep** to craft your 2-minute pitch; **Angel investors** to communicate your opportunity; **Partnership pitches** to structure compelling asks
309conversion-copywriting
Write copy that gets a \"yes\" using Joanna Wiebe's research-first, Voice of Customer methodology Use when: **Writing landing pages, emails, or sales pages** that need measurable conversion results; **Starting a new copy project** and need a systematic process to follow; **Struggling with what to write** and staring at a blank page; **Wanting to prove ROI** to clients with data-backed decisions; **Improving existing copy** through validation and testing
241persuasion-principles
Master Robert Cialdini's 6 (+1) Principles of Persuasion from \"Influence: The Psychology of Persuasion\" (1984). Ethically apply the psychology of compliance to marketing. Use when: Designing landing pages that convert; Writing sales copy and email sequences; Creating pricing and offer structures; Building testimonial and social proof strategies; Developing referral and loyalty programs
228social-listening
Monitor social media and online mentions for brand sentiment, emerging issues, and conversation trends
226