Content Strategy - Build an Audience That Buys

Create a content engine that attracts, engages, and converts using Joe Pulizzi's Epic Content Marketing methodology

When to Use This Skill

• Starting a content marketing program from scratch or revamping an existing one
• Building an audience for your brand, product, or service
• Creating a content mission statement to align your team
• Developing an editorial calendar and content plan
• Choosing content types and channels strategically
• Measuring content ROI and proving value to leadership
• Escaping campaign mentality for sustainable content

Methodology Foundation