entity-seo-playbook
Entity SEO Playbook
Build entity authority so AI search surfaces your people, brand, and expertise — not just your pages. Based on Lily Ray's entity-first framework.
When to Use This Skill
Use this skill when you need to:
- Establish an expert or brand as a recognized entity in AI search results
- Audit entity presence across platforms (Google Knowledge Panel, Wikidata, LinkedIn, etc.)
- Optimize for AI search where entities outperform keyword-optimized pages
- Build cross-platform authority for a person, product, or organization
- Improve citation probability across ChatGPT, Perplexity, Google AI Overviews
- Develop a digital PR strategy centered on entity recognition
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