google-ads-expert
Google Ads Expert - Master Paid Search with 80/20 Thinking
Build profitable Google Ads campaigns by applying Perry Marshall's 80/20 principles to paid search optimization
When to Use This Skill
- Setting up a new Google Ads account from scratch
- Optimizing existing campaigns that are underperforming
- Structuring campaigns for maximum quality score and ROI
- Applying 80/20 thinking to identify high-leverage optimizations
- Scaling profitable campaigns without wasting budget
- Qualifying leads before they click (saving money on bad clicks)
- Prioritizing optimization efforts for maximum impact
Methodology Foundation
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