Google Ads Expert - Master Paid Search with 80/20 Thinking

Build profitable Google Ads campaigns by applying Perry Marshall's 80/20 principles to paid search optimization

When to Use This Skill

• Setting up a new Google Ads account from scratch
• Optimizing existing campaigns that are underperforming
• Structuring campaigns for maximum quality score and ROI
• Applying 80/20 thinking to identify high-leverage optimizations
• Scaling profitable campaigns without wasting budget
• Qualifying leads before they click (saving money on bad clicks)
• Prioritizing optimization efforts for maximum impact

Methodology Foundation