Headline Formulas

25+ proven headline formulas that stop the scroll, capture attention, and drive clicks. Templates and examples for every situation.

When to Use This Skill

• Writing headlines for landing pages, ads, or articles
• Creating email subject lines that get opens
• Crafting social media hooks
• A/B testing headline variations
• Overcoming headline writer's block
• Training teams on headline best practices

Methodology Foundation

Source: Compiled from David Ogilvy, John Caples, Gary Halbert, Joanna Wiebe, and decades of tested direct response advertising.

Core Principle: "On the average, five times as many people read the headline as read the body copy." (Ogilvy) Your headline is 80% of your ad's success.