headline-formulas
Headline Formulas
25+ proven headline formulas that stop the scroll, capture attention, and drive clicks. Templates and examples for every situation.
When to Use This Skill
- Writing headlines for landing pages, ads, or articles
- Creating email subject lines that get opens
- Crafting social media hooks
- A/B testing headline variations
- Overcoming headline writer's block
- Training teams on headline best practices
Methodology Foundation
Source: Compiled from David Ogilvy, John Caples, Gary Halbert, Joanna Wiebe, and decades of tested direct response advertising.
Core Principle: "On the average, five times as many people read the headline as read the body copy." (Ogilvy) Your headline is 80% of your ad's success.
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