icp-matching
ICP Matching
Systematically evaluate prospects against your Ideal Customer Profile to prioritize high-fit accounts and improve SDR efficiency.
When to Use This Skill
- Building lead scoring models
- Qualifying inbound leads
- Prioritizing outbound target accounts
- Refining ICP definitions
- Training SDRs on qualification
Methodology Foundation
Based on TOPO ICP Framework and Gartner B2B Buying Research, combining:
- Firmographic fit (company attributes)
- Technographic fit (tech stack)
- Behavioral signals (intent data)
- Persona fit (contact attributes)
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