Jobs to Be Done - Customer Motivation Framework

Understand why customers really buy by uncovering the "job" they're hiring your product to do

When to Use This Skill

• Understanding customer motivation beyond demographics and feature requests
• Finding product-market fit by identifying the real progress customers seek
• Discovering why customers switch (or don't) between solutions
• Identifying true competition that isn't obvious from industry categories
• Creating marketing messages that resonate with real customer struggles
• Prioritizing features based on unmet customer needs
• Conducting customer research that reveals actionable insights

Methodology Foundation