lead-qualification-bant
Lead Qualification: BANT
Systematically qualify leads using the BANT framework to identify sales-ready opportunities and prioritize follow-up efforts.
When to Use This Skill
- Discovery calls with inbound leads
- Qualifying outbound responses
- Training SDRs on qualification
- Building qualification scorecards
- Improving lead handoff quality
Methodology Foundation
Based on the IBM BANT Framework (Budget, Authority, Need, Timeline), modernized with:
- Consultative discovery approach
- Scoring-based qualification
- Flexible question sequencing
- Modern buying committee awareness
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