lead-scoring
Lead Scoring
Prioritize leads using a systematic scoring model that combines ICP fit, engagement behavior, and buying intent signals.
When to Use This Skill
- Designing a new lead scoring model
- Prioritizing inbound leads for SDR follow-up
- Setting MQL thresholds for sales handoff
- Analyzing lead quality by source
- Optimizing marketing spend by lead score
Methodology Foundation
Based on HubSpot's Lead Scoring methodology and Forrester's B2B Buyer Journey research, combining:
- Firmographic/demographic fit (who they are)
- Behavioral scoring (what they do)
- Intent signals (buying readiness)
- Negative scoring (disqualification)
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