naming-6-gates
Naming 6-Gates Protocol
Overview
Brand naming in 2026 is architectural engineering, not creative brainstorming. A name must be:
- Machine-compatible - tokenized efficiently by LLMs, citeable by AI engines
- Legally defensible - clear of trademark conflicts across jurisdictions
- Voice-ready - pronounceable by assistants, invocable without friction
- Narratively loaded - capable of carrying a brand story
Core principle: Optimize for AEO (Answer Engine Optimization) first, aesthetics second.
When to Use
- Creating a new brand, product, or company name
- Replacing a name due to trademark conflict
- Expanding internationally (multilingual requirements)
- Launching a voice-activated product or skill
- Naming for AI-first discovery (ChatGPT, Perplexity, Gemini recommendations)
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