Cialdini Persuasion Principles

Master Robert Cialdini's 6 (+1) Principles of Persuasion from "Influence: The Psychology of Persuasion" (1984). Ethically apply the psychology of compliance to marketing.

When to Use This Skill

• Designing landing pages that convert
• Writing sales copy and email sequences
• Creating pricing and offer structures
• Building testimonial and social proof strategies
• Developing referral and loyalty programs
• Reviewing marketing materials for persuasion gaps
• Training teams on ethical influence

Methodology Foundation

Source: Robert Cialdini - "Influence: The Psychology of Persuasion" (1984), "Pre-Suasion" (2016)

Core Concept: Six (later seven) universal principles drive human compliance. These work via "near-automatic response"—people don't consciously evaluate; they react based on mental shortcuts.