persuasion-principles
Cialdini Persuasion Principles
Master Robert Cialdini's 6 (+1) Principles of Persuasion from "Influence: The Psychology of Persuasion" (1984). Ethically apply the psychology of compliance to marketing.
When to Use This Skill
- Designing landing pages that convert
- Writing sales copy and email sequences
- Creating pricing and offer structures
- Building testimonial and social proof strategies
- Developing referral and loyalty programs
- Reviewing marketing materials for persuasion gaps
- Training teams on ethical influence
Methodology Foundation
Source: Robert Cialdini - "Influence: The Psychology of Persuasion" (1984), "Pre-Suasion" (2016)
Core Concept: Six (later seven) universal principles drive human compliance. These work via "near-automatic response"—people don't consciously evaluate; they react based on mental shortcuts.
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