podcast-seo
Podcast SEO
Optimize podcast content for search engines using transcripts, structured show notes, and strategic keyword targeting to drive organic discovery.
When to Use This Skill
- Launching a new podcast and planning for discoverability
- Adding transcripts to existing episodes for SEO benefit
- Optimizing show notes for search traffic
- Building topical authority through podcast content
- Increasing organic traffic to podcast landing pages
- Creating podcast content strategy around keywords
Methodology Foundation
Source: This American Life Case Study + SEO Best Practices
Core Principle: "Google can't listen to audio. Search engines index text, not audio." Without transcripts, your podcast content is invisible to Google search. This American Life saw 4.36% increase in unique visitors after adding transcripts—pure SEO benefit from making audio searchable.
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