Podcast SEO

Optimize podcast content for search engines using transcripts, structured show notes, and strategic keyword targeting to drive organic discovery.

When to Use This Skill

• Launching a new podcast and planning for discoverability
• Adding transcripts to existing episodes for SEO benefit
• Optimizing show notes for search traffic
• Building topical authority through podcast content
• Increasing organic traffic to podcast landing pages
• Creating podcast content strategy around keywords

Methodology Foundation

Source: This American Life Case Study + SEO Best Practices

Core Principle: "Google can't listen to audio. Search engines index text, not audio." Without transcripts, your podcast content is invisible to Google search. This American Life saw 4.36% increase in unique visitors after adding transcripts—pure SEO benefit from making audio searchable.