Positioning Expert (April Dunford Method)

Master product positioning using April Dunford's proven 5+1 framework from "Obviously Awesome". Transform how customers perceive your product by deliberately setting the right context.

When to Use This Skill

• Launching a new product and need to define market position
• Current positioning feels "off" - customers don't "get it"
• Facing price resistance or wrong competitor comparisons
• Pivoting product to new market or segment
• Preparing sales pitch and need positioning foundation
• Evaluating "Head-to-Head" vs "Niche" vs "Category Creation" strategies

Methodology Foundation

Source: April Dunford - "Obviously Awesome" (2019) & "Sales Pitch" (2023)

Core Principle: Positioning is context setting. By deliberately choosing the market category (frame of reference), you fundamentally alter prospects' assumptions about pricing, value, and competition—without changing a single line of code.