product-led-growth
Product-Led Growth - Build Products That Sell Themselves
Transform your go-to-market strategy using Wes Bush's PLG framework to make your product the primary driver of customer acquisition, activation, and retention
When to Use This Skill
- Launching a SaaS product and deciding between free trial, freemium, or sales-led models
- Reducing customer acquisition costs by letting the product do the selling
- Designing user onboarding that drives users to value quickly
- Converting free users to paid through product-qualified leads (PQLs)
- Fighting churn by identifying at-risk users through activity data
- Scaling growth without proportionally scaling sales teams
- Optimizing pricing around value metrics that align with customer success
- Building viral loops where product usage naturally spreads to new users
Methodology Foundation
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