Product-Led Growth - Build Products That Sell Themselves

Transform your go-to-market strategy using Wes Bush's PLG framework to make your product the primary driver of customer acquisition, activation, and retention

When to Use This Skill

• Launching a SaaS product and deciding between free trial, freemium, or sales-led models
• Reducing customer acquisition costs by letting the product do the selling
• Designing user onboarding that drives users to value quickly
• Converting free users to paid through product-qualified leads (PQLs)
• Fighting churn by identifying at-risk users through activity data
• Scaling growth without proportionally scaling sales teams
• Optimizing pricing around value metrics that align with customer success
• Building viral loops where product usage naturally spreads to new users

Methodology Foundation