Purple Cow Marketing - Stand Out or Be Invisible

Create remarkable products and experiences that spread through word of mouth using Seth Godin's Purple Cow methodology

When to Use This Skill

• Launching a new product and need it to stand out in a crowded market
• Differentiating your brand from competitors who all look the same
• Escaping commodity status where you compete only on price
• Planning a marketing strategy with limited advertising budget
• Finding your remarkable angle when "good enough" isn't working
• Targeting early adopters who will spread the word
• Brainstorming product innovations that customers will talk about

Methodology Foundation