purple-cow-marketing
Purple Cow Marketing - Stand Out or Be Invisible
Create remarkable products and experiences that spread through word of mouth using Seth Godin's Purple Cow methodology
When to Use This Skill
- Launching a new product and need it to stand out in a crowded market
- Differentiating your brand from competitors who all look the same
- Escaping commodity status where you compete only on price
- Planning a marketing strategy with limited advertising budget
- Finding your remarkable angle when "good enough" isn't working
- Targeting early adopters who will spread the word
- Brainstorming product innovations that customers will talk about
Methodology Foundation
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