reputation-recovery
Reputation Recovery
Build a phased reputation recovery plan after a crisis — from damage assessment through stakeholder communication, trust-rebuilding actions, and sentiment tracking.
When to Use This Skill
- Post-crisis reputation rebuilding (product recall, data breach, PR incident)
- Trust restoration with customers, employees, investors, or public
- Designing accountability communications (CEO apology, incident reports)
- Stakeholder-specific recovery planning with prioritized outreach
- Tracking recovery metrics against pre-crisis baselines
Methodology Foundation
| Aspect | Details |
|---|---|
| Source | Edelman Trust Barometer, Burson reputation recovery frameworks |
| Core Principle | Trust rebuilds through actions, not words — transparency, accountability, competence, then character, in that order |
| Recovery Phases | Stabilize → Acknowledge → Act → Communicate → Measure |
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