stp-framework
STP Framework
Apply the classic Segmentation, Targeting, Positioning framework to identify your most valuable market segments and craft differentiated positioning.
When to Use This Skill
- New product launches
- Market entry strategy
- Repositioning initiatives
- Competitive strategy
- Marketing planning
Methodology Foundation
Based on Kotler's STP Model and Michael Porter's competitive strategy, providing:
- Market segmentation techniques
- Segment attractiveness criteria
- Targeting strategy options
- Positioning development
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