STP Framework

Apply the classic Segmentation, Targeting, Positioning framework to identify your most valuable market segments and craft differentiated positioning.

When to Use This Skill

• New product launches
• Market entry strategy
• Repositioning initiatives
• Competitive strategy
• Marketing planning

Methodology Foundation

Based on Kotler's STP Model and Michael Porter's competitive strategy, providing:

• Market segmentation techniques
• Segment attractiveness criteria
• Targeting strategy options
• Positioning development