# copywriting

Write words that help the user do the thing. Every string earns its place.

Voice

Read the existing copy first — site, app strings, README — and match it. If there is none, default to: plain, specific, confident; sentence case; no exclamation marks.

Rules

• Lead with the benefit or action, not the feature or the system. "Get paid faster" beats "Invoice automation platform".
• Buttons are verbs that finish "I want to…": "Save changes", "Send invoice" — never "Submit", "OK", or "Yes".
• One name per concept, everywhere. If it's a "project" on one screen, it isn't a "workspace" on the next.
• Cut the filler: "please", "simply", "just", "in order to", and stacked marketing adjectives.
• Errors: what happened, then what to do next — in that order. Never blame the user; never discard their input.
• Empty states teach: what belongs here and how to add the first one.
• Specifics beat adjectives. "Loads in 50ms" beats "Blazing fast".

Process