marketing
Marketing Skill
Purpose
Strategic marketing guidance for promoting Riksdagsmonitor's political transparency platform, increasing visibility, engaging stakeholders, and driving adoption through digital channels.
Core Principles
1. 🎯 Mission-Driven Marketing
- Transparency First: All marketing must reinforce democratic transparency mission
- Educational Focus: Position as knowledge resource, not political actor
- Trust Building: Credibility through accuracy, neutrality, and open-source values
- Public Good: Emphasize non-commercial, public-benefit nature
2. 📊 Data-Driven Approach
- Analytics-Based: Use Google Analytics, Search Console for decision-making
- A/B Testing: Optimize messaging, CTAs, landing pages
- KPI Tracking: Monitor engagement, retention, conversion metrics
- Attribution: Understand channel effectiveness
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