Marketing Skill

Purpose

Strategic marketing guidance for promoting Riksdagsmonitor's political transparency platform, increasing visibility, engaging stakeholders, and driving adoption through digital channels.

Core Principles

1. 🎯 Mission-Driven Marketing

• Transparency First: All marketing must reinforce democratic transparency mission
• Educational Focus: Position as knowledge resource, not political actor
• Trust Building: Credibility through accuracy, neutrality, and open-source values
• Public Good: Emphasize non-commercial, public-benefit nature

2. 📊 Data-Driven Approach

• Analytics-Based: Use Google Analytics, Search Console for decision-making
• A/B Testing: Optimize messaging, CTAs, landing pages
• KPI Tracking: Monitor engagement, retention, conversion metrics
• Attribution: Understand channel effectiveness