Microsoft Ads Deep Analysis

Process

1. Collect Microsoft Ads data (account export, UET tag status, import results)
2. Read ads/references/microsoft-audit.md for full 24-check audit
3. Read ads/references/benchmarks.md for Microsoft-specific benchmarks
4. Read ads/references/scoring-system.md for weighted scoring
5. Evaluate all applicable checks as PASS, WARNING, or FAIL
6. Calculate Microsoft Ads Health Score (0-100)
7. Generate findings report with action plan

What to Analyze

Technical Setup (25% weight)

• UET tag installed and firing on all pages (MS01)
• Enhanced conversions enabled (MS02)
• Google Ads import validated: URLs, extensions, bids, goals (MS03)