A/B Test Design & Experiment Planning

Concept adapted from OpenClaudia/openclaudia-skills (ab-test-setup).

Process

1. Understand what the user wants to test (creative, audience, bidding, landing page)
2. Build structured hypothesis using the framework below
3. Calculate required sample size and estimated duration
4. Recommend platform-specific test setup
5. Define success criteria and measurement plan

Hypothesis Framework

Every test must start with a structured hypothesis: