Landing Page Conversion

A beautiful page with unclear positioning converts worse than a plain page with sharp positioning. Fix upstream first: positioning → copy → structure → design → speed.

Full depth (frameworks, real examples, benchmarks) is in the SaglitzDesign MCP (npx saglitzdesign-mcp): docs conversion-ux, storybrand-copywriting, value-proposition-jtbd, influence-persuasion, growth-frameworks, web-hero-sections; tools audit_ux_copy (readability, weak CTAs), create_design_system, generate_layout_system, and the /build_landing_page workflow.

Order of operations

1. Positioning first. One sentence: for [segment] who [struggle], [product] is the [category] that [key value], unlike [alternative]. Decide the ONE conversion goal of the page.
2. Value proposition. Map the customer's job-to-be-done (functional/social/emotional) to your value. This becomes the headline.
3. Copy before layout. Write the real headline, subhead, CTA, and section copy before designing. Never design with lorem ipsum.
4. Then design & build, then optimize.

The above-the-fold contract

In ~5 seconds a visitor must answer: What is this? Who's it for? Why care? What do I do next?