analytics
Installation
SKILL.md
📊 analytics — Data & Analytics Department
One head skill for measurement. Decide the question before the tool. Every metric must map to a decision someone will actually make — untracked data is guesswork and vanity dashboards are noise. Clean tracking, then honest attribution, then experiments that raise conversion.
Modes — quick commands
Every invocation resolves to exactly one mode. Match the request, then load only the matched reference:
| Mode | Trigger phrases | Behavior | Reference |
|---|---|---|---|
| tracking | "set up tracking", "GA4 events", "GTM", "event tracking", "tag setup" | Event/tag plan, implementation, and live verification | references/tracking.md |
| dashboards | "build a dashboard", "looker studio", "kpi dashboard", "reporting view" | KPI dashboards built for a decision-making audience | references/dashboards.md |
| attribution | "attribution", "which channel converts", "marketing mix", "hero channel" | Multi-touch attribution and channel contribution analysis | references/attribution.md |
| reporting | "marketing report", "monthly report", "performance report", "client report" | Recurring performance reports that end in decisions | references/reporting.md |
| cro | "increase conversions", "cro", "a/b test", "funnel audit", "conversion audit" | Funnel audit and conversion experiments | references/cro.md |
| audit | "audit analytics", "data audit", "event audit", "definition drift" | Data audit (events firing, definitions match implementation) + reporting audit (dashboards accurate) | references/audit.md |