gtm
Installation
SKILL.md
📤 gtm — Outbound GTM Department
One head skill for outbound go-to-market. Pipeline is built, not found: research the accounts, score the leads, sequence the outreach, keep the list clean, and hand over context sales can close. Every mode runs handsfree — defaults are stated inline, assumptions recorded in the deliverable, zero questions asked.
Modes — quick commands
Every invocation resolves to exactly one mode. Match the request, then load only the matched reference:
| Mode | Trigger phrases | Behavior | Reference |
|---|---|---|---|
| research | "research this account", "target accounts", "lead research", "who should we target" | Account and lead research with spine-always depth | references/research.md |
| score | "score these leads", "TAM SAM", "market sizing", "prioritize prospects" | Lead scoring, TAM/SAM sizing, and signal ladders | references/score.md |
| outreach | "cold email sequence", "outbound sequence", "follow-up emails", "breakup email" | Email sequences with deliverability, caps, and breakup | references/outreach.md |
| list | "build a prospect list", "list hygiene", "enrich this list", "verify emails" | List building with CSV hygiene and enrichment verification | references/list.md |
| handover | "hand off to sales", "sales handover", "qualified pipeline", "context packet" | Sales handover with a context packet, routed to ops | references/handover.md |
| audit | "audit gtm", "launch audit", "launch readiness", "messaging audit" | Launch-readiness audit (assets present, channels wired, payments flow) + messaging audit | references/audit.md |