Brand Guidelines

Overview

Brand guidelines ensure consistent visual identity across all organizational materials. This skill should be invoked when brand colors, typography, or company design standards need to be applied to presentations, documents, websites, or any visual content.

Core Principles

• Consistency: Apply the same colors and typography across all materials
• Color Hierarchy: Use primary, secondary, and accent colors appropriately
• Typography Standards: Follow font family and size specifications
• Accessibility: Ensure color contrast meets WCAG standards

Preparation Checklist

• Obtain brand guidelines document
• Identify primary, secondary, and accent colors
• Get approved typography (font families, sizes, weights)
• Access brand assets (logos, icons if needed)