Google Analytics 4 Complete Guide

Overview

Google Analytics 4 (GA4) is Google's event-based analytics platform for measuring user interactions across websites and applications. This comprehensive skill provides guidance on all aspects of GA4 - from initial property setup through advanced analysis, implementation methods, and compliance.

GA4 uses an event-based data model where every user interaction is tracked as an event with associated parameters. This differs from the session-based model of Universal Analytics, providing more flexibility and cross-platform measurement capabilities.

When to Use This Skill

Invoke this skill for any GA4-related task, including:

Setup and Configuration:

• Creating GA4 properties and data streams
• Configuring Measurement IDs (G-XXXXXXXXXX)
• Setting up data retention and collection settings
• Managing property access and permissions