ga4
Google Analytics 4 Complete Guide
Overview
Google Analytics 4 (GA4) is Google's event-based analytics platform for measuring user interactions across websites and applications. This comprehensive skill provides guidance on all aspects of GA4 - from initial property setup through advanced analysis, implementation methods, and compliance.
GA4 uses an event-based data model where every user interaction is tracked as an event with associated parameters. This differs from the session-based model of Universal Analytics, providing more flexibility and cross-platform measurement capabilities.
When to Use This Skill
Invoke this skill for any GA4-related task, including:
Setup and Configuration:
- Creating GA4 properties and data streams
- Configuring Measurement IDs (G-XXXXXXXXXX)
- Setting up data retention and collection settings
- Managing property access and permissions
Implementation:
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