Google Analytics 4 Complete Guide

Overview

Google Analytics 4 (GA4) is Google's event-based analytics platform for measuring user interactions across websites and applications. Every user interaction is tracked as an event with associated parameters, providing flexible cross-platform measurement.

When to Use This Skill

Invoke this skill for any GA4-related task:

• Setting up GA4 properties, data streams, and Measurement IDs
• Installing GA4 via gtag.js, GTM, or CMS plugins
• Implementing event tracking (automatic, recommended, custom, ecommerce)
• Creating custom dimensions, audiences, and reports
• Exporting data to BigQuery for SQL analysis
• Server-side tracking via Measurement Protocol
• User ID and cross-device tracking
• Privacy compliance, Consent Mode, and GDPR/CCPA
• Testing and debugging with DebugView