Google Tag Manager

Overview

Expertise for Google Tag Manager (GTM) covering container setup, tag configuration, triggers, variables, data layer implementation, debugging, custom templates, and API automation. See the reference files below for detailed guidance on each topic.

When to Use This Skill

Invoke when setting up or configuring GTM containers, tags, triggers, or variables; implementing the data layer; debugging with Preview mode or Tag Assistant; building custom templates; automating via the REST API; or optimising container performance and consent management.

Quick Start

1. Create a GTM account at tagmanager.google.com
2. Create a container (Web, iOS, Android, or Server)
3. Install the container snippet - see setup.md
4. Configure tags, triggers, and variables
5. Test in Preview mode - see debugging.md
6. Publish