gtm
Google Tag Manager
Overview
This skill provides comprehensive expertise for Google Tag Manager (GTM), covering container setup, tag configuration, triggers, variables, data layer implementation, debugging, custom templates, and API automation. Whether you are implementing a new GTM setup, optimising an existing configuration, or troubleshooting issues, this skill has you covered.
When to Use This Skill
Invoke this skill when:
- Setting up a new GTM container
- Configuring tags (GA4, Google Ads, Facebook Pixel, etc.)
- Creating triggers (page views, clicks, form submissions, etc.)
- Defining variables (data layer, custom JavaScript, constants, etc.)
- Implementing the data layer for e-commerce or custom events
- Debugging GTM issues using Preview mode or Tag Assistant
- Building custom templates with sandboxed JavaScript
- Automating GTM operations via the REST API
- Optimising container performance and organisation
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