Google Ads Scripts

Overview

Guidance for developing Google Ads Scripts using the AdsApp API. Automate campaign management, bid optimisation, performance reporting, and bulk operations through JavaScript running in the Google Ads editor.

Core Capabilities

1. Campaign Operations

Manage campaigns programmatically - creation, modification, status changes, bulk updates. Use AdsApp.campaigns() with conditions to filter by status, budget, name patterns, or type. Apply labels for organisation.

2. Keyword & Bid Management

Automate keyword targeting and bid adjustments based on performance. Filter by quality score, adjust max CPC bids based on ROAS/CPA targets, add/remove negative keywords, and implement bid optimisation algorithms.

3. Performance Reporting

Generate custom reports using campaign, ad group, keyword, and ad statistics. Retrieve metrics for custom date ranges, calculate derived metrics (CTR, CPC, conversion rate), and export data to Google Sheets.