Google Analytics 4

GA4 is event-based: every interaction is an event with parameters. Pick the reference from the decision tree below and read it before answering anything beyond the Quick Start.

The bundled analytics-mcp server (Google's official GA MCP) is read-only: it runs Data API reports, funnel and realtime reports, and reads account, property, custom-definition and Google Ads link details. Use it to answer questions about live GA4 data; configuration changes are made in the GA4 UI or through the Admin API outside this server.

Quick Start