Google Tag Manager

Pick the reference file from the table at the end and read it before answering anything beyond the basics below.

The bundled gtm-mcp-server is Stape's hosted GTM MCP server (a third party, not Google). Its tools can create, update and delete tags, triggers, variables and other entities, and create and publish container versions. Before calling a delete or publish action, state what will change and in which container and workspace, and let the user approve it.

Quick Start

1. Create a GTM account at tagmanager.google.com
2. Create a container (Web, iOS, Android, or Server)
3. Install the container snippet - see setup.md
4. Configure tags, triggers, and variables
5. Test in Preview mode - see debugging.md
6. Publish

Basic Tag Configuration