Design Principles

The fundamental laws governing visual perception and communication. These principles are not opinions—they're observations about how human vision and cognition work.

When to Use This Skill

• Making visual design decisions
• Evaluating whether a design "works"
• Explaining why something feels off
• Teaching design fundamentals
• Debugging design problems

Core Principles

1. Visual Hierarchy

The Law: Not all elements are equally important. Design must guide the eye.

Establishing Hierarchy: