ad-copy-frameworks
Installation
SKILL.md
Ad copy frameworks
Good ad copy is one specific promise to one specific person, in the space the platform gives you. This skill is the method: pick a framework, fill it with specifics, then fit it to the field lengths.
The frameworks
| Framework | Shape | Use it when |
|---|---|---|
| PAS: Problem, Agitate, Solution | Name the pain, make it vivid, offer the fix | The pain is felt and specific |
| AIDA: Attention, Interest, Desire, Action | Hook, a reason to care, the want, the ask | Longer formats (LinkedIn intro text, Meta primary text) |
| BAB: Before, After, Bridge | Life now, life with it, how to get there | Transformation products |
| FAB: Feature, Advantage, Benefit | What it is, what it does better, what that means for you | Technical buyers, B2B, specs that matter |
| 4U: Useful, Urgent, Unique, Ultra-specific | One line that checks all four | Headlines, search ads |
| Objection-first | Answer the reason they would not buy, first | Expensive, new or unfamiliar products |
| Proof-first | Lead with the result or the number | You have a strong review, stat or customer |
| Offer-stack | Price, then everything included, then the deadline | Sales and launches |