UGC ad scripts

A UGC ad is a short video that looks like a person filmed it on their phone: one creator, one product, a real setting. It works because it does not look like an ad for the first two seconds. Most bad UGC scripts fail in the same three ways: they open slowly ("Hi guys, so today..."), they are the same talking-head testimonial everyone else runs, and they hold more words than the video has time for.

1. Pick the format first

The talking-head testimonial is the most overexposed format in paid social. Viewers recognise it as an ad almost instantly. Use it, but rotate in the others: