general-video
general-video — general video workflow
Confirm the route before you build. This is the fallback for custom composition authoring. If the input clearly fits a specialized workflow, prefer it: marketed product →
/product-launch-video; general site →/website-to-video; topic explainer →/faceless-explainer; GitHub PR →/pr-to-video; existing footage →/embedded-captions·/graphic-overlays; short unnarrated motion graphic →/motion-graphics; Remotion port →/remotion-to-hyperframes. Out of scope: live / at-render-time data, NLE-style editing of a finished video, or producing footage HyperFrames can't capture. Unsure? Read/hyperframesfirst.
Build exactly what was asked. A title card is a title card — not a title card + three supporting scenes + ambient music + captions. If extra scenes or elements would genuinely improve the piece, propose them; don't add them silently. For small edits (fix a color, adjust one duration, add one element), skip the planning steps and go straight to the build.
Approach
Discovery — open-ended requests only
For vague, exploratory requests ("make something for our brand", "a cool intro") — understand intent before picking colors:
- Audience — who watches? developers / executives / general consumers?
- Platform — where does it play? social (15s) / website hero / product demo / internal?
- Priority — what matters most? motion quality / content accuracy / brand fidelity / speed?
- Variations — one best shot, or 2-3 meaningfully different options (different pacing, energy, or structure — not just color swaps)?
For specific requests ("add a title card", "fix the timing on scene 3"), skip discovery.